It also describes the purposes for which we collect that personal information, the other parties with whom we may share it and the measures we take to protect the security of your data. It also tells you about your rights and choices with respect to your personal information, and how you can contact us about our privacy practices.
You are advised to carefully read this Privacy Notice before using or availing any of our products and/or services.
In this Privacy Notice, the following definitions are used:
Personal information, including sensitive personal information and special category personal data (as defined under Data Protection Laws) about you, which we collect, receive or otherwise process in connection with your use of our stores, website and/or mobile application.
A small file placed on your device by our website or mobile application when you either visit or use certain features of our website or mobile application. A cookie generally allows a website or mobile application to remember your actions or preference for a certain period of time.
Data Protection Laws
Any applicable law for the time being in force relating to the processing of Data.
Select third parties with whom we have contracts for the businesses described in this Privacy Notice.
Includes entities which provide services to The Pine Loft and to whom we may disclose your Data for a specific purpose pursuant to a written contract.
2. WHAT DATA DO WE COLLECT ABOUT YOU
The Pine Loft collects Data for various purposes set out in this Privacy Notice.
This Data includes, without limitation, the following categories:
(a) Contact information: first and last name, email address, postal address, country, phone number and other similar contact data.
(b) Financial information: payment instrument information, transactions, transaction history, preferences, method, mode and manner of payment, spending pattern or trends, and other similar data.
Technical information: website, device and mobile app usage, Internet Protocol (IP) address and similar information collected via automated means, such as cookies, pixels and similar technologies. This may include the information mandated by the law enforcement agencies.
(c) Product and service information: Your account membership number, registration information, and program-specific information, when you request products and/or services directly from us or participate in marketing programs.
(d) Your reviews, feedback and opinions about our products, programmes and services.
(e) Loyalty programme information: your loyalty membership information, account details, profile or password details and any frequent flyer or travel partner programme affiliation.
(f) Transaction information: date of the transaction, transaction amount, transaction history and related details;
(g) Other information (which may include special category personal data): Age, sex, date of birth, marital status, nationality, details of government identification documents provided, occupation, ethnicity, religion, travel history or any other personal information provided in responses to surveys or questionnaires.
3. HOW WE COLLECT DATA
We collect Data in the following ways:
· Information You Give Us: We receive and store any information you enter on our website or mobile application or give us in any other way (e.g., at our outlets, stores, hotels, kiosks). Please see the section below, titled “Data Shared by You” for more information.
· Automatic Information We Collect: We use “cookies”, pixels and similar technologies to receive and store certain types of information whenever you interact with us. Please see the section below, titled “Data That is Collected Automatically” for more information.
· E-mail Communications: We often receive a confirmation (if your device supports such capabilities) when you open e-mail from us or click on a link in the e-mail. You can choose not to receive marketing emails from us by clicking on the unsubscribe link in any marketing email.
· Automatic Information We Collect from Other Websites: We receive and store certain types of information when you interact with third-party websites that use our technology or with whom we have a specific agreement.
· Information from Other Sources: We may obtain information from other sources. An example of this is when you authorize a third-party website to interact directly with our website or mobile application to provide or receive information about you. In that case, we may receive information to identify your account with that website.
You can make choices about our collection and use of your Data. For example, you may want to access, edit or remove your Data on our website or mobile application. When you are asked to provide Data, you may decline. For more information, please see the section below, titled “Your Rights and Choices”.
4. DATA SHARED BY YOU
The Pine Loft may collect your Data in several ways from your use of our stores, website or mobile application. For instance:
(a) when you register with us to receive our products and/or services;
(b) when you conduct a transaction with us or attempt a transaction at our stores, on our website or mobile application;
(c) when you complete surveys conducted by or for us;
(d) when you elect to receive any communications (including promotional offers) from us;
(e) from the information gathered by your visit to our stores, website or mobile application;
5. DATA THAT IS COLLECTED AUTOMATICALLY
(a) We automatically collect some information when you visit our website or use our mobile application. This information helps us to make improvements to our content and navigation. The information collected automatically includes your IP address.
(b) Our web servers or affiliates who provide analytics and performance enhancement services collect IP addresses, operating system details, browsing details, device details and language settings. This information is aggregated to measure the number of visits, average time spent on the site, pages viewed and similar information. The Pine Loft uses this information to measure the site usage, improve content and to ensure safety and security, as well enhance performance of our website or mobile application.
(c) We may collect your Data automatically via Cookies, pixels and similar technologies in line with settings on your browser. For more information about Cookies, please see the section below, titled “Cookies, Pixels and Similar Technologies”.
6. OUR USE OF DATA
Data collected by us may be used by us for the following reasons:
(a) carry out our obligations arising from any contract entered into between you and us;
(b) provide products and/or services and communicate with you about products and/or services offered by us;
(c) enable Tata Group Entities and Partners to offer their products and/or services and communicate with you about such products and/or services;
(d) provide you with offers (including for financial products and/or services), personalized services and recommendations and improve your experience on our website and mobile application;
(e) operate, evaluate and improve our business, website and mobile application;
(f) generate aggregated data to prepare insights to enable us to understand customer behavior, patterns and trends with a view to learning more about your preferences or other characteristics;
(g) provide privileges and benefits to you, marketing and promotional campaigns based on your profile;
(h) communicate with you (including to respond to your requests, questions, feedback, claims or disputes) and to customize and improve our services;
(j) protect against and prevent fraud, illegal activity, harm, financial loss and other legal or information security risks; and
(k) serve other purposes for which we provide specific notice at the time of collection, and as otherwise authorized or required by applicable law.
Where required under relevant Data Protection Laws, we may need to ensure that there is a legal basis to justify our processing of your Data. There are a number of different ways that we are lawfully able to process your Data. We have set these out below.
· Where processing your Data is necessary for us to carry out our obligations arising from any contracts entered into between you and us: If you enter into a contract with us in relation to any of our product or service offerings, we may process certain Data about you in order to perform our obligations under this contract, including to enable us to communicate with you about such products and/or services and to process your payment transactions.
· Where processing your personal information is within our legitimate interests: We can process certain Data where it is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the interests or fundamental rights or freedoms of yours which require protection of your Data. The ways in which we may process your Data for the purposes of our legitimate interests include:
(b) generating aggregated data to prepare insights to enable us to understand customer behaviour, patterns and trends with a view to learning more about your preferences or other characteristics;
(c) improving our website and mobile application and ensuring that they run smoothly;
(d) providing you with offers, personalized services and recommendations and improving your experience on our website and mobile application;
(e) protecting against, and preventing, fraud, illegal activity, harm, financial loss and other legal or information security risks;
(f) providing offers, privileges and benefits to you, marketing and promotional campaigns based on your profile;
(g) communicating with you (including responding to your requests, questions, feedback, claims or disputes) and customising and improving our services;
(h) operating, evaluating and improving our business;
· Where you give us your opt-in consent to process your personal information: In certain circumstances, where required under relevant Data Protection Laws, we will seek to obtain your consent before we undertake certain processing activities with your Data.
Where required under relevant Data Protection Laws (e.g. under direct marketing legislation), we will obtain your opt-in consent prior to sharing your Data with third parties and carrying out certain marketing activities (unless we are permitted by relevant Data Protection Laws to contact you without your opt-in consent in relation to goods and services which are similar to those which you have already purchased, used or interacted with).
You have the right to withdraw your consent to these activities. You can do so at any time, and details of how to do so can be found in the section below, titled "Your Rights and Choices".
· Where processing your personal information is necessary for our compliance with a legal obligation: In certain circumstances, we may disclose your Data for the purposes of compliance with a legal obligation (for example, to comply with a law, regulation or compulsory legal request). We do not think that any of the above activities prejudice you in any way. However, you do have the right to object to us processing your personal information in certain circumstances. If you would like to know more about these circumstances and how to object to our processing activities, please see the section below, titled "Your Rights and Choices".
Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your Data.
Further, where required under relevant Data Protection Laws, we will only process special category personal data’ (as defined under Data Protection Laws) if there is a valid legal basis, which might involve obtaining your explicit consent.
Where we use or share your Data on behalf of another entity (i.e., the controller) as part of our services offered to that entity, we do so under the instructions of that entity and that entity is responsible for ensuring that there is a legal basis for us to use or share your Data on its behalf (if such legal basis is required under relevant Data Protection Laws).
Our website and mobile application do not offer products or services for use by minors. If you are under 18, you may use our website or mobile application only with the involvement of a parent or guardian.
8. SHARING OF DATA
We may share your Data in the following ways (and for the purposes of relevant Data Protection Laws, we may do so either as a controller in our own right or as a processor on behalf of and under the instructions of another entity in accordance with our obligations under our agreement with that entity):
(a) Partners: We may make available to you services, products, or applications provided by Partners for use on or through our website or mobile application. If you choose to use such services, products or applications, Data related to these uses may be shared with such Partner.
Such Partners use your Data for the purposes of providing their own products or services to you. Their use of your Data is subject to their own privacy policies. For further information on how these Partners process your Data, please refer to their privacy policies.
(b) Service Providers: We may share your Data with Service Providers who may, in the course of providing their respective services, receive and process Data. Examples include storing and analysing Data, protecting and securing our systems, providing search results and links, providing customer service, credit analysis, processing your Data for profiling, user analysis and payment processing.
These Service Providers will be required to only process Data in accordance with our instructions. The Service Providers will also be required to safeguard the security and confidentiality of the Data they process by implementing appropriate technical and organizational security measures.
(b) Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries or business units. Your Data (including in relation to loyalty programs) may be transferred as part of such transactions.
(c) Third Parties: We may also share your Data with other third parties where:
a) You request or authorize us to do so;
b) We need to comply with applicable law or respond to valid legal process; or
c) We need to operate and maintain the security of our website or mobile application, including to prevent or stop an attack on our computer systems or networks.
The sharing of your Data will be in line with the processes set out in this Privacy Notice.
9. KEEPING DATA SECURE
We will use technical and organizational measures to safeguard your Data and we store your Data on secure servers. Technical and organizational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorized access to your Data, please let us know immediately by contacting us by e-mail.
10. RETENTION OF DATA
The Pine Loft retains Data for as long as necessary for the use of our products and/or services or to provide access to and use of our website or mobile application, or for other essential purposes such as complying with our legal obligations, resolving disputes, enforcing our agreements and as long as processing and retaining your Data is necessary for our legitimate interests. Because these needs can vary for different data types and purposes, actual retention periods can vary significantly.
Even if we delete your Data, including on account of exercise of your right under Clause 12 below, it may persist on backup or archival media for audit, legal, tax or regulatory purposes.
11. PROCESSING YOUR DATA
We take steps to ensure that your Data is processed according to the provisions of this Privacy Notice and the requirements of applicable law.
If any court or competent authority finds that any provision of this Privacy Notice (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Notice will not be affected.
13. COOKIES, PIXELS AND SIMILAR TECHNOLOGIES
Our website and mobile application may place and access certain Cookies on your device. Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device. We also use pixels and similar technologies to analyze traffic on our website and mobile application to improve your experience of using them.
14. CHANGES TO THIS PRIVACY NOTICE
Our business changes constantly and our Privacy Notice will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website and mobile application frequently to see recent changes. The updated version will be effective as soon as it is accessible. We encourage you to review